Don't go on the price, give it a try will ya?

This would be shocking to some but this is my first ever ELF haul. Even after hearing so many praises about its cheap yet effective products, I couldn't get to buying any of it. To be honest, the only reason preventing me from from a purchase was that this was a low end brand.

Not in a bad way, but you know how sometimes we have a preconception about cheaper products being low in quality and all, that's what I suffered from, the 'Pretentious Syndrome' I like to call it.

Tone Correcting Concealer (£1.50) - I got this in Apricot Beige which is medium pink-beige color. It looks pretty light but somehow blends seamlessly into my complexion.

It blends really well, sets quickly, has an illuminating finish to it which is why I would compare this to MAC's Moisture Cover Concealer. You can pat it to blend or simply swipe it around the eyes, anyway it provides pretty decent coverage.

It did not get into my fine lines as badly as some Bobbi Brown Concealers so I would rate this higher for sure. You would need to re-apply after a few hours but that's fine with me. On the whole, amazing product for the price.

This seems pretty similar to NW25 in my opinion. You can 4 of these to mix and match the shades and still not exceed the price of MAC's Moisture Cover. Grab it!

Under Eye Concealer & Highlighter (£3.50) - I know, I kinda went bonkers buying concealers. I am obsessed with them and love to try different ones to mix and match them for how I like. This ones in glow/light and it is too light for me as you can probably see above.

Funnily enough, light concealers should turn grey or ashy on darker skin tones, but this just looks 'light' on me, not 'grey'. Again it is a light pink-beige that covers pretty well. This one is illuminating too bu dries to a matte finish later.

The highlighter part is pretty useless as its absurdly light for anyone to work with. However adding a tiny dot over your concealer will help you achieve the Kim K bright under eyes. Not as good as the tone correcting concealer but definitely worth a try for the price.

Mineral Eyeshadow Primer (£3) - My UDPP has dried out since I cut the tube and transferred it into a jar. I mean can't then simply make a tube instead? Argh! Anyways, so I am on the search for another primer which led me to buying this.

This one in texture is a hybrid of UDPP and Two Faced shadow insurance. Not to greasy, neither too dry - just about perfect. It leaves a flesh toned hint on the lids and evens them out leaving them looking slightly glossy.

Blending was surely a dream with this product beneath. Much more easier than UDPP I would say. The best thing about this was that it did not let my eye shadows crease. Creasing eye shadows are my pet peeve!

My eye shadows did however fade after a few hours and the colors initially did not show up as vibrant as I would like. On the whole, it is brilliant for every day use, cheap and efficient. Give this a try for sure gurlies.

As you can probably guess I did have a pretty good experience with ELF. My only complaint would be less quantity of products in the containers and less yellow based concealers.

It is value for money though. You can get so many products for such less prices!

Lesson learnt. Don't judge a brand by its price tag.

Anything you'd like me to try/review from ELF? I would love to know.