I first heard of this indie brand through watching Angelika Oles’ beauty channel on YouTube. Oden’s Eye is a Swedish indie brand and they make Norse mythology themed products. This is the second of two eyeshadow palettes I decided to purchase. I also picked up the two matching highlighter palettes.
THE PACKAGING
The packaging is small and square in shape and is made out of cardboard. The design and imagery is so unique to the brand. Alva means elf in Swedish. The base colour of the packaging is a dusty pink and it has flowers and grapes printed on it. There is also the silver reflective elf graphic. The palette has a magnetic closing/opening, which you lift up to reveal the small round mirror and small circular pans on a dusty pink base. The eyeshadow shade names are printed in gold font above each, they kind of wrap around the pans.
THE EYESHADOWS & FORMULA
You get sixteen 1.25g eyeshadows in Matte (M), Diamond Glitter (DG), Chunky Glitter (CG) and Metallic (ME) finishes.
· Vegan
· Cruelty-Free
THE SHADES & SWATCHES
Jasmine - light warm beige (M)
Baby’s Breath - diamond sparkle with duo-chrome shine (DG)
Coffee Bean - golden brown (CG)
Daisy - delicate daisy yellow (M)
Carnation - silver diamond sparkle (DG)
Lotus - red bean (M)
Cherry Blossom - red (ME)
Sunflower - bright yellow with duo-chrome sheen (ME)
Dandelion - champagne gold sparkle (DG)
Morning Glory - chestnut brown (M)
Dahlia - purple sparkle with silver shift (DG)
Golden Tulipa - light gold with pink sheen (DG)
Camellia - soft pink (M)
Lilac - sparkly purple duo-chrome (DG)
Peony - dark brick brown (M)
Cosmos - deep rose (CG)
MY THOUGHTS
· Primer/Base - The eyeshadows are pigmented enough without a primer or base, but I would always lay one down. I used Too Faced Shadow Insurance and Too Faced Glitter Glue.
· Pigmentation - The pigmentation is decent, but I would have liked the glitter shades to have more of a base pigment to them.
· Application (wet/dry) - The eyeshadows can be applied wet or dry. I always use mattes dry, unless I am applying them to my lower lash line or using them as eyeliner. I sometimes apply metallics/shimmers wet, but it depends on the formula and whether they contain glitters. Wet application can max up the pigmentation and help prevent fallout.
· Blending - These eyeshadows mostly blend quite well.
· Kick-Back - Obviously, there is always going to be kick-back in your eyeshadow pans as you are disturbing powders. The kick-back was not a concern or issue for me in this particular palette.
· Fallout - I didn’t really notice any fallout, but it is possible with the glittery shades.
The packaging is very dreamy and pretty and I do like the colour story. My favourite shades are Camelia and Lilac. Camelia blends so amazingly and I was just in love with it on my eyes and I love how sparkly and glittery Lilac looks on the lid. The shade Daisy does need to be built up quite a bit to get it to really show up and it looked a little patchy on me (could be my skin tone). Jasmine and Lotus are a little light for transition shades on my skin tone, but I can use them to blend out the other matte shades. Peony has a slightly dryer texture than the other matte shades, so it took a little of patience to get it to work. I do wish the glitter shades were actually a metallic formula. They are very sparkly and glittery, but there isn’t much base pigment to them. Some of them can also be a little hard to apply, using your finger and applying them over glitter glue is best. This palette doesn’t have a strange scent like the Solmåne eyeshadow palette did. Overall, I do like and recommend this palette, but I do prefer the Solmåne version as I had a better experience with the shades. The Alva Eyeshadow Palette just doesn’t work as dreamy as it looks.
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